9.26.2012

{what i love} :: helliemae's handcrafted caramels

every wednesday, I'm going to tell you about something I really love. our first installment of {wilw} will introduce you to my friend ellen, or can we just call her the queen of caramels?

i'm pretty positive that when I try to describe Helliemae's caramels, I will fail miserably. they're just that good. mix a lot of butter and cream together with some incredible flavor combos, and you've got these intense amazing treats that I'm sure people have gotten into brawls over.

Ellen Daehnick owns Helliemae's Handcrafted Caramels. she specializes in dark, rich, intense caramels - slightly bitter treats that pair well with colorado's local beers & spirits. her background certainly doesn't scream food business. before Helliemae's, her only experience was waiting tables at an all-night diner as a teenager.

after an MBA and time as a consultant and in the tech industry, a nudge from her husband got her to launch Helliemae's in 2010. Right at the intersection of food and craft, Helliemae's products are made by hand in tiny batches, using the best ingredients, including organic butter and cream. the yummies are packaged in recyclable, compostable hand-stamped boxes, and wrapped in either wax paper or cellophane.

Year-round, Helliemae's makes four varieties: Classic Salt, Cardamom, Coffee, and Chili Palmer, as well as salted caramel sauce and other confections. And, Helliemae's offers limited-edition caramels tied to the seasons. Right now, Apple is available until 10/31, and Candy Cane returns 11/1.

Why "Helliemae"? Growing up in the Houston in the 70s and 80s, it seemed like Beverly Hillbillies reruns were on all the time (at least when the UHF channels weren't showing The Jeffersons), and people would call Ellen "Ellie Mae", which she didn't love. But put an H on the front, and it just seems right: a handcrafted sensibility that draws from the past, with a touch of post-punk DIY.

here's how to find ellen ::

http://www.saltcaramels.com
Facebook: http://www.facebook.com/helliemaes
Twitter: http://twitter.com/helliemaes

check in with her. you'll be glad you did!

now tell me, friends, what do you love this wednesday?

xo, anne







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